01
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Platinum Car Rental UAE
A premium mobility identity shaped for the UAE market through a confident visual system and polished brand applications.
Discover the story →︎Arabic Calligrapher · Art Director · Writer
Beirut, Lebanon
Creative Artist
HasanFarhat
قلم حسن
Creating visual worlds where Arabic letters, ideas and culture meet.
01 / Selected work
The letter,set in motion.
02 / Portfolio
Selected stories,drawn in letters.
A selection of Arabic calligraphy, illustration and art direction shaped around culture, movement and meaning.
01
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02View ↗︎Beyroute
A flight-inspired identity for premium travel and concierge, brought to life through print and motion.
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03View ↗︎Ayana
A bilingual property catalogue bringing architecture, interiors and floor plans into one considered visual story.
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04View ↗︎CE-Commerce Visuals
Product photography, graphic design and AI prompting brought together as one commercial image system.
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05View ↗︎Branding Staffi
A clear, approachable identity designed to give Staffi a distinctive and flexible presence.
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06View ↗︎Dice Branding
A bold identity system built around play, possibility and a memorable geometric mark.
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07View ↗︎Fairy Packaging 2021
A packaging concept that turns a familiar household brand into a vivid, shelf-ready visual story.
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08View ↗︎Mind GTC Animation
A motion-led visual language designed to communicate complex ideas with clarity and energy.
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09View ↗︎Jägermeister World Cup
A high-energy campaign translating football culture into a distinctive branded experience.
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10View ↗︎First IVF Campaign Ideas
Campaign proposals built to approach a sensitive subject with empathy, optimism and visual clarity.
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11View ↗︎Brand Stores for Pampers
Digital retail environments designed to make product discovery simple, warm and recognisably Pampers.
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12View ↗︎Kleenex Arabia KSA
Creative and motion design adapted for the Saudi market with a direct, culturally relevant visual voice.
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13View ↗︎Calligraphy Work
A collection of expressive Arabic lettering where concept, hand and composition meet.
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14View ↗︎Chery KSA
Automotive communication shaped for Saudi audiences through energetic layouts and a strong campaign language.
View project →︎03 / Expertise
Ideas worthlooking twice at.
04 / Experience
A practice shapedby curiosity.
2007
Art & Graphic Design
Lebanese International UniversityA foundation in visual communication, design and art-making.
2018
Master’s in Graphic Design
Lebanese Canadian UniversityA continued study of ideas, systems and visual expression.
Today
Qalamhasan
Independent creative practiceArabic calligraphy, art direction, writing and collaborative projects.
05 / About Hasan
An artist working from the soul of the letter.
Born in Beirut in 1987, Hasan Farhat is a calligraphy artist, art director and Arabic writer whose work brings Arabic letterforms, sketch drawing and vivid Tangerine Tango into one distinctive visual language.
His early impulse to draw on everything around him grew into a digital art practice recognised across Lebanon and beyond. Arabic calligraphy and its rich visual heritage remain the foundation of each new piece.
Hasan’s work moves between cultural storytelling, lettering and art direction — always with the belief that every letter can carry feeling.
He was the sole artist selected by UNRWA Jordan to contribute two paintings to I’m Human (أنا إنسان). His work has also appeared in two editions of Sayidaty KSA magazine.
Beyond the studio, Hasan led a project that transforms educational books into engaging e-learning games — another expression of his belief that creativity can make knowledge more alive.
06 / Recognition
The work hastravelled beyond.
Selected artist for two paintings in I’m Human / أنا إنسان
Arabic calligraphy and artwork featured across two magazine editions
Led the transformation of educational books into interactive e-learning games
07 / Philosophy
Arabic calligraphy is notan ornament. It is emotion,movement, and memorymade visible.
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08 / Let’s work together
