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Brand identity / Travel & concierge

Beyroute

A sense of possibility.
An identity made for the journey.

Explore the identity
Beyroute’s bird-shaped logo and spaced wordmark on a navy background

The idea takes flight.

Beyroute is a premium concierge and travel brand. Its identity brings three ideas into one mark: the freedom of a bird, the letter “b,” and the direction of an airplane.

Client
Beyroute
Discipline
Brand identity
Design
Qalamhasan
Scope
Logo, visual system & applications
The mark in motion4s / Motion
Logo concept combining a bird, the letter b and an airplane

Three references. One distinct silhouette.

Geometric guides and circular construction of the Beyroute logo
The geometry behind the mark.

A considered visual language.

Deep navy, sand and light neutrals give the identity a calm presence. A flexible wordmark, repeatable patterns and clear typography carry it across formats.

Beyroute logo in navy on white, navy on sand, and light on navy
The palette4s / Motion
Typography in motion8s / Motion
Beyroute identity board showing gradients, repeated bird patterns, logo and wordmark

Type with room to breathe.

Montserrat and Readex Pro bring a clear hierarchy to the brand presentation, from expressive headlines to everyday information.

Brand typography guidelines specifying Readex Pro and Montserrat weights

Out into the world.

The identity travels from printed brochures to airport advertising and hotel details. Each touchpoint carries the same visual language.

Airport campaign4s / Motion
A welcome detail4s / Motion
Travel brochure4s / Motion
Concierge brochure4s / Motion

Made to be recognized.

Coordinated Beyroute stationery with navy folders, envelopes, business cards, notebook and pen
The identity across the stationery collection.